Whether it be working directly or through one of our many specialist labels, we represent some of the most respected artists on the planet for their master rights. We work tirelessly to maximise the return and value in these rights through developing, nurturing and promoting talent. This has been in our DNA since Mushroom’s first single release in 1973.

Mushroom is home to a number of world-renowned A&Rs who work hand-in-hand with an eclectic roster of artists on their music and recording strategy. Our A&R team will help realise the artists’ vision for their music and provide guidance to evolve and push their limits.

With assistance from our marketing team, our A&R division also collaborate with artists to build out their entire creative vision including brand identity, art direction, video concepts and styling.

We put a major emphasis on the marketing and promotion strategy across all of our releases. Our marketing teams include a diverse array of specialists from different disciplines who work together to create a holistic approach to marketing. We strongly believe in the value of long-term audience growth and also understand how to create a short-term impact at the right time.

Our team is adept in every aspect of contemporary marketing, from overarching strategy through to implementation, database building to fan engagement, digital advertising to algorithmic optimisation, brand partnerships to DSP strategy and everything in between.

We have a dedicated team of publicists situated around the globe who work on a customised PR strategy for each artist. They hold close relationships with all key industry stakeholders including DSPs, media outlets and influencers.

We have a first-class distribution channel that gets our artists’ music in all of the right places, both physically and digitally. Our servicing team will ensure that each release has the best possible chance of getting editorial and playlisting support on key DSPs, and our physical distribution team can get music into any store or website on the planet.  

Mushroom works with artists on the creation of any desired physical or digital product, from vinyl design and manufacturing, T-shirts and keyrings through to collaborative brand partnerships and NFTs. We are home to Australasia’s biggest merchandise company who have an unparalleled footprint in the region for manufacturing and distribution.

Our e-commerce offering includes holistic strategy, webstore building and integration into third-party platforms (like Shopify and Merchbar), pick ‘n’ pack and customer management.

Mushroom’s world-class sync team is dedicated to delivering creative opportunities for our songwriters by placing their music to visuals across film, tv, advertising, gaming, digital and other channels. With a fresh and innovative approach, we create genuine revenue streams while ensuring the writer’s full creative control.

Our relationships with key music supervisors, advertising agencies and TV & film production companies have been nurtured over many years. We are trusted to always pitch the right music for the right opportunity.

Whether our placements are high-profile and strategic, local or global, Mushroom Sync is committed to helping our writers realise their full sync potential.

Our royalty department is one of the most experienced and respected in the industry. While our expertise has been built over decades, we are also at the forefront of technological shifts in the space. Our team have close ties with market-leading royalty software providers and are renowned for being at the forefront of technological advancements in royalty accounting. In 2019, Mushroom Labels’ were proud to be the first record label to globally rollout a new dynamic online statement platform which further underlined our commitment to delivering transparent, best-in-class royalty services to our artists and labels.

Our Analytics Department support all areas of our Label Group to help them deliver the successful campaigns Mushroom is renowned for, and are constantly pushing boundaries and looking for the next piece of innovative tech to help empower our label and artist community. Our team of analysts are music lovers, coders and data nerds, a combination that allows them to extract valuable insights from the troves of streaming and social data they spend their days digging into. Our Analytics Department leverage some of the most powerful analytics and BI tools available, to provide the insights and market intelligence that drive our campaigns and strategy.

At Mushroom Music we work with some of the most iconic Australian, New Zealand and international songwriters and catalogues and their teams to help to build rewarding, sustainable careers. We are true champions of emerging artists and pride ourselves on nurturing talent. Whether new or established, cult or chart-topping, our songwriters are at the heart of everything we do.

Our team are lateral thinkers who generate real opportunities and listen to the individual needs of our writers. We understand the importance of protecting and representing copyrights. We have a forward-thinking administration team and pride ourselves on attention to detail. Our online Portal grants our writers’ access to royalty statements, and allows them to analyse income by source, territory, type, and more. Anyone who has worked with us will vouch for our transparency and reliability.

We provide guidance, creative input, sync music to visuals, collect and distribute royalties worldwide. We believe in supporting the creativity of our writers. We help our artists tell their own stories and advise how to successfully blend their business with their craft. We are the most experienced team in the game, and you won’t find a group of people that love music more.

Mushroom Production Music creates fresh, original and inspiring songs custom made to elevate any project. Thoughtfully curated by experienced music supervisors and developed in collaboration with leading Australian and international artists & composers.

Mushroom’s dedicated neighbouring rights company Good Neighbour is rich in knowledge and expertise. With an international royalties department that offers extensive royalty reporting and analysis via its portal, the neighbouring rights company delivers a boutique platinum service to high end artists.