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Merchandising & E-commerce

Merchandising & E-commerce

Merchandising & E-commerce

Merchandising & E-commerce

Merchandising & E-commerce

Merchandising & E-commerce

Merchandising & E-commerce

Merchandising & E-commerce

MERCHANDISING
& E-COMMERCE

Mushroom is one of Australasia’s largest and most renowned manufacturers of merchandise. We partner with hundreds of artists and brands globally to design, produce, distribute, and market their products.

MERCHANDISING & E-COMMERCE —

Services

TOURING AND EVENT MERCHANDISE

We are the largest touring and event merchandise supplier in Australasia and one of the most recognised worldwide. We are a dedicated team, who work with our clients to forecast the best merchandise solution for each and every tour. From there, the team produce premium products and seamlessly manage freight logistics, liaise with venues, manage experienced sellers and display materials, credit card machines and provide sales reports after each show.

DIRECT-TO-FAN ECOMMERCE

Our dedicated e-commerce team partners with clients to build the quintessential online solution that aims to build strong relationships between fans and the artists that they love. We build branded webstores optimised to sell products direct to fans. As part of this service, our team facilitates global pre-order campaigns, album release strategies, capsule collections and limited edition product drops, as well as helping to bolster client mailing lists and marketing opportunities.

AUDIENCE ENGAGEMENT

Across ecommerce and on tour our merchandise and ecommerce division works tirelessly with clients to strengthen relationships between artists and fans, finding ways to make the artist’s brand and products accessible wherever the fan might be.

CREATIVE/DESIGN

Whether you have fully formed artwork, rough ideas or are starting from scratch, our dedicated in-house design team, including a network of freelance designers and visual artists, knows how to bring client visions to life on garments and other products fans will love.

PRODUCT DEVELOPMENT AND SUPPLY

From manufacturing bespoke products to sourcing the highest quality and most ecologically sustainable garment options on the market, our product developers draw on a wealth of experience and a trusted supply chain to produce products suited to every artist and their fanbase.

PRODUCTION, LOGISTICS AND FULFILMENT

Utilising our extensive network for local and international production, our team of product developers work with artist teams to create bespoke merchandise. We host online stores, provide customer service, process sales, we warehouse inventory and fulfill orders via our dedicated Melbourne and Sydney warehouses and utilise Australia’s widest delivery networks to get products into the hands of fans.

VENUE MANAGEMENT

Venue Merchandising Services (VMS) provides merchandise concession services at venues, both established and greenfield sites, across Australia and New Zealand, consistently achieving the highest per-heads on tours and setting sales records in the venues they operate in.

OUR MERCHANDISING & E-COMMERCE COMPANIES

Love Police ATM

Love Police ATM is the leader in concert and event merchandise in Australia and New Zealand.

VMS

Venue Merchandising Services (VMS) operates merchandise concession at various venues across Australian and New Zealand.

MORE ABOUT WHAT WE DO

LIVE ENTERTAINMENT

Stadium tours to one-off intimate gigs, landmark Australian and international sporting events to premium winery festivals, we have one of the largest and most acclaimed live entertainment divisions on the planet.

MUSIC
& RIGHTS

We partner with some of the world’s most exciting artists via our acclaimed record labels, publishing and neighbouring rights divisions.

TALENT REPRESENTATION

We represent a selection of brilliant creatives through our talent management and artist booking divisions.

CONTENT
& CREATIVE

We produce an incredible array of content; from award-winning feature-length films to innovative music videos, from ground-breaking TV shows to original podcasts and much more.

BRAND
PARTNERSHIPS

We work closely with brands to deliver unforgettable content and experiences.

Mushroom Group acknowledge the Traditional Custodians of the land on which we work. We pay our respects to their Elders past, present and emerging.